In January 2012, Apple reported its best quarterly earnings ever, with 53% of its revenue coming from the sale of 37 million iPhones, at an average selling price of nearly $660. The average selling price has remained fairly constant for most of the phones lifespan, hovering between $622 and $660. The production price of the iPhone 4S was estimated by IHS iSuppli, in October 2011, to be $188, $207 and $245, for the 16GB, 32GB and 64GB models, respectively. Labor costs are estimated at between $12.5 and $30 per unit, with workers on the iPhone assembly line making $1.78 an hour.
On September 12, 2012, Apple announced the iPhone 5. It has a 4-inch display, up from its predecessors' 3.5-inch screen. The device comes with the same 326 pixels per inch found in the iPhone 4 and 4S. The iPhone 5 has the soc A6 processor, the chip is 22% smaller than the iPhone 4S' A5 and is twice as fast, doubling the graphics performance of its predecessor. The device is 18% thinner than the iPhone 4S, measuring 7.6mm, and is 20% lighter at 112 grams.
Apple held an event to formally introduce the phone on September 12, 2012. Apple began taking pre-orders on September 14, 2012, and over two million were received within 24 hours. Initial demand for the iPhone 5 exceeded the supply available at launch on September 21, 2012, and has been described by Apple as "extraordinary", with pre-orders having sold twenty times faster than its predecessors. Following the launch, Samsung filed a lawsuit against Apple, claiming that the iPhone 5 infringes eight of its patents.
While reception to the iPhone 5 has been generally positive, the new Maps application featured on iOS 6 was negatively received and was reported to contain many serious errors. Consumers and reviewers have noted hardware issues, such as an unintended purple hue in photos taken by the iPhone 5, the phone's coating being prone to chipping, and the presence of light leaks on white variants of the device. Incompatibilities with LTE networks in some regions have also been noted.
Next-generation cellular and wireless connectivity.
You rely on your iPhone. So a thin, light design and outstanding battery life are important to you. But so is a fast data connection. LTE wireless technology is built for speed, but adding it to a phone can create bulk and drain battery life quickly. iPhone 5 does LTE the right way optimized for better battery life and designed for ultrafast connectivity in a thin profile. The very things you want most from your smartphone.
iPhone 5 supports more networks all over the world. That includes advanced networks such as HSPA, HSPA+, and DC-HSDPA. Browse, download, and stream content at ultrafast speeds. Dual-band 802.11n wireless connectivity accelerates your Wi-Fi experience, too up to 150 Mbps.
Faster CPU performance.
With the new A6 chip, just about everything you do on iPhone 5 is noticeably faster — up to twice as fast compared with the A5 chip. So apps launch, web pages load, and email attachments appear almost instantly.
Faster graphics.
The A6 chip also offers graphics performance that’s up to twice as fast as the A5. So you can power through graphics-intensive apps and games. And enjoy higher frame rates for smoother, more realistic gameplay.
Even better battery life.
Not only is the A6 chip custom designed to be fast, it’s custom designed to work with iOS 6 to be extremely power efficient. So even at its accelerated speed, iPhone 5 has more than enough battery power to last throughout the day — up to 8 hours of browsing on a cellular connection, up to 8 hours of talk time, and up to 10 hours of video playback time.
Protection for Iphone
Every iPhone comes with one year of hardware repair coverage and 90 days of telephone technical support. AppleCare+ for iPhone extends repair coverage and technical support to two years from the original purchase date of your iPhone and adds accidental damage protection for your iPhone.
In the overall satisfaction Apple has beaten all other electronic devices and the users are satisfied with the features Iphone 5 has.
